Performance & Experience
1997: Started direct mail fundraising program for then Senator Trent Lott’s Political Action Committee: New Republican Majority Fund. The program developed into one of the largest and most sustainable PAC programs in the country in terms of active donors.
2002: Hired to restructure the direct marketing program for the George Bush Presidential Library Foundation. Increased the membership base by over 500% in 3 years, and established program that yields significant net revenue to operating budget.
2006: Chosen to revamp the direct mail program for The Seeing Eye. W&W packages have enhanced appeal results, and helped increase awareness of the organization’s mission.
2007: Selected as direct mail fundraising counsel to the presidential candidacy of Senator Fred Thompson. In just 4 months, set the bar for acquiring a sizable number of new donors while providing significant amount of NET revenue.
|